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Contractor Advertising ROI: How to Track Which Ads Actually Book Jobs (Most Waste 30-40%)

Contractor Advertising ROI: How to Track Which Ads Actually Book Jobs (Most Waste 30-40%)

Published on: 02/25/2026

Most contractors are paying for leads that never book. 30-40% of ad spend typically goes to channels that look good in reports but never generate revenue. Here's how to see exactly what's working.

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